Peak Design’s Everyday Backpack Line Nears $4M During the Final Two Weeks on Kickstarter

Everyday Message 4

Peak Design has surpassed $3.9 million for its Everyday Backpack line during the final two weeks on Kickstarter. The California startup took to the crowdfunding portal last month seeking $500,000 for line’s four new bags. Within a matter of hours, initiative successfully secured its initial goal and even raised over $1 million.

Everyday Bag 2The new Everyday line offers four more bags, which are the Everyday Backpack (features two sizes), the Everyday Tote, and the Everyday Sling. The Peak Design team revealed that each of the bags features lightweight, waterproof material that is all custom with a lifetime guarantee. They will also feature dedicated carry for laptop/tablet devices and tripods, along with discreet built-in luggage straps. The Everyday Sling is currently available for $125, the Everyday Tote is $155, and the Everyday Backpack is $199. Each bag is available in the colors ash and charcoal.  

Peak Design is well known for its high-quality bags and last year it raised $4,869,472 from 17,029 backers on Kickstarter for its Everyday Messenger Bag. Earlier this month, the company announced it received Carryology’s Outdoor Retailer Best In Show award. Explaining details about the award, the Peak Design team stated Carryoloy saw the Everyday Backpack, Tote and Sling for the first time at the Outdoor Retailer Show in Salt Lake City. Just a few hours later, the publication swung back to the Peak Design booth and gave the company the Best in Show award.

The Everyday Backpack Line campaign is set to close on September 9th. The bags will be delivered in December (just in time for the holidays).


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