Mr. Singh’s, a London-based chili sauces and cooking pastes, launched Seedrs equity crowdfunding campaign on Monday to raise £95,000. Just hours after its debut, the initiative successfully secured its initial funding goal and is now over £105,000 thanks to more than 80 investors.
The company, which is described as a family-owned East London business that produces a range of all natural, British made chili sauces and cooking pastes that are created using secret Kenyan recipes. Its mission statement reads:
“Mr. Singh’s was founded with an electric, entrepreneurial family spirit and a single belief: Our mission is to create delicious natural products which will help spread the message of togetherness through food. Whether it is being a part of your evening meal after a long day at work, our sauces being used to create a meal for a group of friends or, our pesto allowing a parent to create a family meal to be enjoyed around the dinner table, Mr. Singh’s philosophy is to help make the everyday moments in life special. We are on an epic quest to bring people closer together through the amazing influence of fantastic food, family affection, friendly laughter and love.”
- Supplying to Sainsbury’s, Ocado, Booths, Asda, Londis, Tesco, Selfridges and some independent retailers.
- Doubled sales for three years in a row.
- Remained a family business and still in East London.
- New “Mr. Singh’s Fabulous Fiery Cookbook” will be released during the 2016 holiday season.
Funds from the campaign will be used for marketing, hiring staff, stock logistics, new product development, promotional “Popa Singh” Tours, product demonstration, and print media. The initiative is set to close later this year.
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