Online retailer Biscuiteers has officially launched its equity crowdfunding campaign on Crowdcube. The company is currently seeking £550,000 to accelerate business growth. Biscuiteers was founded in 2007 by Harriet Hasting and Stevie Congdon. The company has two biscuit icing cafes in London and Battersea. It also operates out of two industrial bakeries in South London and offers a range of products such as biscuits, chocolates, cakes, personalized items, wedding treats, and corporate gifts. The company revealed:
“Biscuiteers was one of the first companies in the UK to offer luxurious collections of hand-iced biscuits to send as gifts. With exceptional packaging and a range of constantly changing seasonal collections, Biscuiteers believe they’ve created a whole new sector in the premium gift market.”
The company also noted that it has 100,000 customers in almost 100 countries throughout the world. Its products are currently stocked by various retailers, including John Lewis, Selfridges, and Fortnum & Mason. Biscuiteers has also made biscuits for well-known brands such as Cartier, Christian Dior, and Net a Porter.
Hasting previously revealed why she and her team decided to launch a crowdfunding campaign:
“We are fundraising now because we believe this is the right time to invest for accelerated growth into a proven model. Our aim was to disrupt the premium gifting sector and we believe that biscuits are a unique and more personalised alternative to flowers and chocolates. We decided to crowd fund as our customers are very much at the heart of our business and we wanted to give them a chance to be part of our biscuit journey. The funds raised will be used to invest in international expansion, manufacturing improvements and marketing.”
Since its launch, the Crowdcube initiative has already surpassed £200,000 from over 200 investors. It is set to close at the beginning of November.
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