Nurturey, a personal assistant for parents, has recently launched an equity crowdfunding campaign on Seedrs to raise £128,000 to drive user base expansion and engagement. Within a matter of days, the initiative secured its initial funding goal and is currently nearing £150,000 from more than 50 investors.
Nurturey’s key mission is to bring “millions of hours” worth of parenting experience and childcare expertise to parents’ finger tips. It is described as a one-stop companion for parents offering digital tools – Tools – that help parents effectively and efficiently manage their lives around their kids. The company offers assistance to parents by doing all the “boring tasks” that are needed to be down before family time can happen. It was revealed that Nurturey’s assistant is knowledgeable, self-driven, alert, and caring. Signing up for Nurturey’s service is notably “absolutely free.”
The company revealed:
“Nurturey is the intelligent PA in the pocket that will constantly assist parents in their journey from pregnancy to early years of parenting. Globally, Nurturey will be the ‘go-to’ platform for parents, as signing up on Nurturey would be one of the first steps parents will take when they conceive.”
Nurturey’s assistant does the following:
- Implements algorithms to proactively connect parents to information/resources that are relevant to them.
- Organizes tasks, calendars, etc. on its own by using country-specific benchmarks. It also syncs calendar and information among family members.
- Utilizes all types of information to build comprehensive memories automatically.
- Proactively tells parents if anything is due or needs attention.
The funds from the Seedrs will be used for the following:
- User Acquisition: 29%
- Branding: 12%
- Product Enhancement: 40%
- Server Support: 3%
- Key Person Salaries: 10%
- General Overheads: 6%
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