Latvia’s VIA SMS Group Set to Launch New P2P Lending Platform Viainvest

Latvia-based VIA SMS Group announced this week it is launching Viainvest, a peer-to-peer marketplace for both private and legal entities offering to invest into consumer loans originating from non-banking lenders.

P2PWhile sharing details about Viainvest, Eduards Lapkovskis, member of the board at VIA SMS Group, stated:

“By launching Viainvest we aim to ensure an easy-to-use P2P lending marketplace that offers secure and transparent investment opportunities. Our priority is to focus on the needs of each investor despite their level of experience. One of our main concerns is investment security, so all loans currently available for investment are secured with a buyback guarantee. This also allows less confident investors to invest their funds safely. P2P lending is another tool that helps to educate society on well-considered and responsible behaviour, so our Viainvest investor support team is ready to address all related issues at any time.”

It was also reported that loans available for investment on VIAINVEST are originated by VIA SMS group and its daughter companies across Europe, so investors are able to create diversified and secured investment portfolios. Lapkovskis then added:

“We are planning to develop continuously by regularly expanding the list loan originators and become one of the leading P2P lending platforms in the Baltic states. Shortly we are planning to offer our clients to invest in loans originated in Spain with a total amount that will reach EUR2.4m in the first six months of our operations.”

Viainvest is a part of the VIA SMS Group operating its brands in Latvia, Sweden, Poland, Czech Republic and Spain.

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