Personal Beauty Advisory Service MyShowcase Extends Crowdcube Campaign

MyShowcase, a multi-brand, multichannel, personal beauty advisory service, recently announced it extended its equity crowdfunding campaign on Crowdcube. The company is seeking £750,000 and has so far raised nearly £700,000 from close to 200 investors.

myshowcase-2As previously reported, the company stated it offers a curated range of innovative and appealing independent UK beauty brands. Stylists give advice and sell to customers via home showcases, 1-2-1 or through social media. In the last two years, MyShowcase has notably grown from 150 to 1,500 stylists, who have held over 10,000 showcases and also placed more than 75,000 orders from 37,000 customers. Other achievements include being named The Sunday Times’ Top 15 fastest growing startups in 2015; winner of the 2016 DSA Excellent Best Company Award, Shortlisted for the 2016 Retail Week Ecommerce Team of the Year Award; Ranked number two best beauty retailer by The Independent in 2014.

Nancy Cruickshank, founder and CEO of MyShowcase, shared more details about the company:

“With women spending over £100,000 on beauty in their lifetime (that’s £126 per month), it was clear this just wasn’t good enough. Women were receiving an underwhelming and unfulfilling service in a huge market with staggering potential and so, MyShowcase was born! We’re on a mission at MyShowcase to not only to provide a truly personal beauty advisory service for women, bringing together over 50 of the best independent and curated beauty brands but to also redefine the way women shop and work – something we’re truly passionate about.”
myshowcase-1Funds from the MyShowcase Crowdcube initiative will go towards accelerating MyShowcase’s Stylist recruitment, enhance the company’s customer marketing program, continue to develop its technology platform, and expand warehousing along with packing operations.  In a recent update, the MyShowcase team announced the service exceeded its revenue target for the 2016 fiscal year:

By way of an update, we’re happy to announce that MyShowcase’s 2016 full-year preliminary net revenues have come in at £2.1m and set us up for a really strong 2017! This is a great result and testimony to the team and the MyShowcase proposition – we look forward to our investors coming along with us on this exciting journey!”

MyShowcase’s Crowdcube campaign is set to close January 20th.


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