Whirlpool Corporation’s WLabs Launches Indiegogo Initiative For Food Recycler “Zera”

This week, Whirlpool Corporation’s WLabs launched a crowdfunding campaign on Indiegogo to raise $50,000 for its new food recycler, Zera. The product is described as a state-of-the-art kitchen appliance that turns today’s food waste into tomorrow’s fertilizer.

zera-3WLabs explained that the Zera Food Recycler can break down one week’s worth of the average U.S. family’s food waste within 24 hours by using a combination of oxygen, moisture, heat and mixing to expedite the decomposition process. Families are able to use the Zera system year-round regardless of the weather and can remotely operate the appliance through the easy-to-use Whirlpool mobile app. Features of the Zera also include HEPA/carbon filter and remote monitoring.

Jennifer Bonuso, Senior Director, CPG & WLabs, stated:

“Zera Food Recycler brings a purposeful innovation to consumer kitchens, and delivers on an increasing demand for more environmentally-driven solutions for the home. We know Americans are looking for easier, more efficient ways to recycle food scraps, and the Zera™ system makes that possible. We’re excited to bring this offering to consumers and Indiegogo is a great platform to do so, allowing us to connect with consumers in a new and compelling way.”

Slava Rubin, founder and Chief Business Officer of Indiegogo, commented:

zera-2“Whirlpool Corporation is one of the rare iconic companies that has remained incredibly innovative year after year. It’s an honor to help them unveil another amazing product. The value for companies like Whirlpool Corporation using Indiegogo isn’t simply being able to raise funds through the platform, but being able to connect directly with its customers and receive immediate feedback on new products.”

The first 50 Indiegogo backers who order the Zera system will receive the product at an initial Super Early Bird discounted rate of $699 (42% off its $1,199 MSRP). Otherwise, backers will receive the Zera at $899. Delivery of the product is scheduled for May 2017. The campaign is set to close in February. 


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