First Investors Financial Services Group has inked a partnership with digital car financing platform AutoGravity, which will bring the financial institution’s 4,000 dealer partners into AutoGravity’s ecosystem announced the platform.
“The world is changing; there is a whole population that really doesn’t do anything unless it’s on a smartphone, and I found the AutoGravity platform to be an industry trendsetter in how they put together their model,” observed First Investors President and CEO Tommy Moore, Jr. “AutoGravity is really in harmony with the dealerships, it’s not trying to disrupt the dealerships.”
Founded in 2015, AutoGravity introduces app users with efficient, transparent auto financing processes, an app designed to allow car buyers to choose any new car make, model, and trim from nearby dealerships. AutoGravity users may also apply for financing online and select up to four resulting finance offers. Houston-based First Investors is the first of several anticipated financial providers to partner with AutoGravity as part of the digital platform’s goal to push beyond the Golden State; Mercedes-Benz Financial Services partnered with AutoGravity last October.
“We’re live in California with First Investors, and our plan is to expand across the nation over the first half of this year,” AutoGravity CMO Serge Vartanov stated. “The app allows consumers to search for a car, select a local dealership, and be presented with as many as four loan or lease options.”
