PledgeMusic announced on Thursday it appointed Bryan Mead as its new Senior Vice President, Artist and Label Relations. Mead brings more than 25 years of music industry experience to the crowdfunding platform and recently served as INgrooves Music Group’s Senior Vice President, Label Services and Marketing. He was also a founding member of Universal Music Group’s Fontana Distribution executive team.
According to PledgeMusic, Mead will oversee PledgeMusic’s domestic artist, label, and management relations. He is responsible for establishing new industry alliances, implementing strategies and acquiring clients and campaigns that will spur overall company growth and utilize its technologies and integrated network, which includes NoiseTrade and Set.fm. Mead will work with the company’s campaign management, marketing and artist development teams to help drive the deepest artist/fan connections possible while working to develop artists via all the tools and services of PledgeMusic’s ecosystem.
PledgeMusic CEO Dominic Pandiscia, stated:
“Bryan has a deep understanding of the value of developing new fans around an artist and optimizing that relationship. He adds a unique perspective to PledgeMusic’s executive team and will be key in reinforcing the value our platform brings to artists, labels, managers and fans.”
Mead added:
“PledgeMusic has developed into the premier marketplace for superfans. It’s a platform where artists and labels can leverage a wealth of marketing opportunities and maximize existing and new revenue streams, and fans can purchase the most unique experiences and products. I am bursting with enthusiasm for what PledgeMusic has up its sleeve in 2017.”