With its Crowdcube campaign set to close on Friday (January 20th), MyShowcase has secured more than £1 million thanks to nearly 340 investors. The initiative was launched in November and originally sought to raise £750,000.
MyShowcase is described as a multi-brand, multichannel, personal beauty advisory service, noted that it offers a range of independent UK beauty brands. Stylists give advice and sell to customers via home showcases, 1-2-1 or through social media. In the last two years, MyShowcase has notably grown from 150 to 1,500 stylists, who have held over 10,000 showcases and also placed more than 75,000 orders from 37,000 customers. Founder and CEO of MyShowcase, Nancy Cruickshank, recently stated:
“With women spending over £100,000 on beauty in their lifetime (that’s £126 per month), it was clear this just wasn’t good enough. Women were receiving an underwhelming and unfulfilling service in a huge market with staggering potential and so, MyShowcase was born! We’re on a mission at MyShowcase to not only to provide a truly personal beauty advisory service for women, bringing together over 50 of the best independent and curated beauty brands but to also redefine the way women shop and work – something we’re truly passionate about.”
Funds from the Crowdcube initiative will be used to accelerateMyShowcase’s Stylist recruitment, along with enhancing the company’s customer marketing program, continue to develop its technology platform, and expand warehousing along with packing operations.
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