The Vino Beano, an alternative wine merchant that specializes in bringing fine, artisan-made wine to the UK market, has officially kicked off its equity crowdfunding efforts on Invesdor. The company is currently seeking a minimum of £100,000 and a max of £200,000.
As previously reported, the London-based company stated its key goal is to be the “go to” merchant for wine enthusiasts throughout the UK, and bring affordable, high-quality wines to the market. It was revealed:
“Our mission is to make knowledge about the wine industry easily accessible to our customers and increase awareness of independent artisan producers, their products, their traditions and their story – including both their past and their future – to ultimately promote and protect sustainable wine production methods.”
The Vino Beano stated it offers customers with wine education known as “The VB Experience.” This opportunity allows customers to purchase undiscovered wines from around the world, along with providing them with a chance to learn more about the ways that wines are produced and the wine industry in general. The company also noted:
“To bring the wine enthusiast and the wine artisan producer one step closer, we provided customers the opportunity to meet at curated events in the UK and guided trips to represented regions across the world. This personal touch aims at creating a loyal customer base and community with a true passion for good wine – ensuring a successful and sustainable competitive advantage in the marketplace.”
Funds from the campaign will be used for the following:
- Grow its exclusive portfolio of products.
- Increasing infrastructure and therefore reducing man hours.
- Promote its business through social media, PR, and communications.
Since its debut, the campaign has successfully secured nearly £30,000.
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