Israeli-based fashion-tech company Invertex announced on Thursday it secured $2 million during its seed funding round, which was led by OurCrowd’s early stage fund OurCrowd First with participation from retail and fashion group, Permoda.
Invertex described itself as an early stage Israeli fashion-tech company that delivers cognitive, connected, omnichannel measure-to-fit footwear solutions. The company stated its comprehensive platform enables retailers to significantly improve their online sales capabilities by lowering returns by empowering customers to trust and enjoy their e-commerce experience. While speaking about the investment, Invertex CEO, David Bleicher revealed:
“We are thrilled to be backed by a renowned lead investor such as OurCrowd First, Israel’s most active early stage venture fund. Their investment validates our progress to date and provides us with the required financial strength to accelerate our commercialization efforts, focused on the US Footwear market. Our key partnerships with retail industry leaders coupled with our proven track record in multiple key verticals, positions us as a category maker in the digital convergence of personalized shopping experiences.”
As part of the investment, OurCrowd First General partner, Eduardo Shoval, has joined the Invertex board. He added:
“Invertex was built on the foundation of deep-technology and strong intellectual-property, precisely the ingredients we seek in the companies we invest in,” said Shoval. “David and his team continue to demonstrate outstanding execution and we are thrilled to join the company and accelerate its go to market phase.”