Stash, a digital investment advisor, has appointed Giff Carter as Chief Revenue Officer. The new hire was said to coincide with “exponential user growth and rapid expansion.” The company reported topping 500,000 users in March. Today, Stash has over 675,000 users.
Prior to joining Stash, Carter was the Senior Vice President, Head of Strategy and Venture Capital at Voya Financial. Among other accomplishments, Carter helped lead Voya’s initial public offering and its turnaround and growth strategy. He formerly was Co-General Counsel at ICON Capital Corp and an attorney at Skadden, Arps, Slate, Meagher & Flom LLP. He started his career as an officer in the US Navy.
As Chief Revenue Officer, Carter’s primary responsibilities will be to develop new business markets and partner with Stash’s product, engineering and marketing teams to accelerate growth, beginning with Stash’s announced entry into the retirement market with a planned Individual Retirement Account (IRA). The new feature is scheduled to be released in early summer and with its Stash for Business employer distributed offering.
Carter will also lead Stash’s strategic partnerships and its strategy and corporate development initiatives and will oversee its legal, compliance, privacy, and regulatory efforts.
“Giff’s seasoned expertise as a highly regarded executive will be a driving force in Stash’s future growth as we continue expanding into new markets and launching exciting products,” said Brandon Krieg, CEO and Co-Founder of Stash. “We are thrilled to have Giff as part of Stash’s leadership team and together achieving our mission to make investing simple and accessible for everyone.”
Stash has a fee model of $1 per month for accounts under $5,000 and 0.25% a year for balances $5,000 and over. Clients are not charged additional commissions for trading or fees for transferring money in and out of accounts. The first month is free for everyone.
