Leondrino, described as a currency management as a service provider with a platform and marketplace for organizations to issue their own private currencies, has announced the first “Initial Token Offerings” (ITOs).
Two companies, Chargepartner Network and Leaf Systems, will be publicly issuing their own branded tokens on June 15, 2017, as the first step in the cycle of Leondrino currencies. The objective is to raise capital while building a community around their brands.
Leondrino explains that both established companies and startups may issue their own branded currency through the Blockchain-based Leondrino Exchange. The strategy is to enable companies to access capital via a token sale, and to develop strong brand loyalty by rewarding early adopters and investors. In addition to having a monetary value, these currencies can also be used to redeem vouchers or participate in promotions that are facilitated by the brands. Consumers can acquire, store and manage all of their currency tokens for free in a Leondrino Wallet.
Leondrino is headquarted in New York City but maintains its development offices in Berlin – an emerging Fintech hub. Leondrino has been funded by its founders along with a Seed round last year.
Sandra Leonie Ritter, CEO of Leondrino Exchange, stated last week;
“The decision of these startup organizations to use our Leondrino services to raise money and foster their community building through their upcoming ITOs is a huge milestone for our company. We are happy to help our customers achieve their business goals via Leondrino currencies.”
Chargepartner is an e-mobility software provider with a modular SaaS offering for the management of electric vehicle charging stations. The company plans on extending its business model while incorporating its own branded currency to facilitate transactions and brand affinity.
“The handling of invoices for energy at charging stations is more expensive than the costs of the energy itself. By introducing an eMobility currency based on blockchain technology through Leondrino Exchange, we can reduce the costs of individual transactions across the network. An added bonus of this is that it will increase our network of loyal customers fast,” said Hong Thieu, CEO of Chargepartner Network GmbH.
Leaf Systems is a startup digitizing the restaurant business. The company wants to further build their community of restaurant owners with the creation of the Leaf Restaurant Network – centered around their bespoke currency.
“Competition is fierce in our industry and we are always looking for new ways to connect with our customers and to grow faster than our competitors,” commented Patrick Neulinger, CEO of Leaf Systems GmbH. “By offering this incredible and innovative value proposition through Leondrino Exchange, we are engaging with our core customer base in a truly unique and innovative way, while raising capital and building a community around our brand.”
Both forthcoming ITO’s will be facilitated by the LEX Platform, a system created by Leondrino Exchange. As the currencies are adopted, they will be administrated to follow a pre-defined “Leondrino Lifecycle”. Leondrino predicts a sustainable circular economy around each currency – similar to a traditional central bank regulated currency, but based on a unique monetary policy agreed upon by each brand.