London-Based Skwibble Seeks Funds on Invesdor to Continue Expansion of Children’s Story App

London-based startup Skwibble has launched an equity crowdfunding campaign on Invesdor seeking to raise a minimum of £100,000 for its new app that allows parents to record their children’s stories, celebrations, and milestones safely and securely.

According to the company, its self-titled app went live in the app store on February 8th, and it has already achieved more than 480 downloads. This app is considered a safe way for parents, grandparents, and friends to share pictures and memories of their child. The app will also make it easy for parents to transform their digital memories into a photo book, which will give their child an insight into the pictures, places, and people of their childhood. While revealing why the company decided to use the crowdfunding method, Birju Pujara – Skwibble’s founder and “Chief Skwibbler,” stated:

“For a company such as Skwibble, our priority for the next couple of years is user growth and user engagement. Achieving strong metrics in these areas would put Skwibble in a great position to start monetising the app. With that in mind, the traditional forms of fundraising do not suit the business model and this is increasingly true for many startups today. We chose Invesdor as I found them to be very consultative in their approach and, as someone new to crowdfunding, their assistance was very welcome. With Skwibble serving such a captive audience and having such a big opportunity for growth, we wanted as many of our users, friends and supporters to become a part of our story. So, by setting our minimum investment low and obtaining SEIS approval, it made Skwibble a low risk investment open to a much wider audience.”

Funds from the Invesdor campaign will be used for the company’s Android app development. Skwibble noted that the Android app would increase download rates and invites by existing users. The company also plans to introduce “Skwibble Nursery,” which is described as a sister-app that is designed to change the way that nurseries communicate with parents and how they record a child’s program.

Since its launch, Skwibble’s Invesdor campaign has successfully raised more than £35,000. It is set to close on May 23rd.


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