UK-based brewery, BrewDog, has completed its reward-based crowdfunding campaign on Indiegogo and secured $324,072 from 2158 backers for its DogHouse homeland sour beer facility, which will be located at the brewery’s Ohio site.
As previously reported, BrewDog stated the DogHouse is the first crowdfunded craft beer hotel and will be attached to the sour beer facility. This new hotel will feature include beer themed rooms, punk jacuzzi, shower beer fridges, a spa that will have malted barley messages and hop face masks. The BrewDog team stated:
“We want to create the top craft beer destination on the planet. Our brewery in Ellon, Scotland has become a destination for craft beer fans across Europe, and we want to build an even more amazing beer destination stateside. With The DogHouse focused on amazing craft beer from BrewDog and our favourite breweries worldwide, we’re creating the ideal environment in which to immerse yourself in the ultimate beery weekend.”
The brewery explained that the new sour beer facility would provide an opportunity to experiment and innovate the “weirdest” and most wonderful styles of beer:
“By building a dedicated sour beer facility on site at our brewery in Columbus, Ohio, we’re setting ourselves up to start building some insane recipes without impacting on our day-to-day brewing.”
The closing of BrewDog’s Indiegogo campaign comes just after its Ohio location officially put its first batch of beer into its system, and the brewery received a £100 million investment from San Francisco-based company, TSG Consumer Partners.
“In the few months since we last gave you all an update on how BrewDog USA is progressing, the production team has been hard at work getting tests underway, such as water treatment throughout the brewing system, pushing the grains through the malt handling system, and they also fired up the boilers, which was a big step towards first brew! Electrical testing has been carried out over the last few weeks, to ensure crucial pieces such as temperature probes showed the correct temperatures in the vessels, pumps turned in the right direction, and speed controls were adjusted on the pumps. All of this means that we now have the first batch of beer in tank, and we’re on track to have our Ohio-brewed beers in the market just in time for summer!”
BrewDog has raised more than $30 million through its ongoing crowdfunding offers in the UK, called Equity For Punks. It’s latest equity crowdfunding pitch until RegA+ rules, Equity For Punks USA, has been live for several months on BankRoll and is seeking a raise of up to $50 million.
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