Online premium personal styling service for men, The Chapar, is set to complete its equity crowdfunding campaign on Crowdcube with more than £1.2 million in funding. The company, which launched the initiative in April, sought to raise £1 million as it prepares to expand.
The Chapar describes itself as a personal styling service that eliminates the hassle of shopping. The company has reportedly shipped more than 400 individualized Trunks a week to members across the UK and Europe. An average member notably spends over £250 on their first Trunk and orders between 2-3 Trunks per year. The service is simple:
- Have a 10-minute phone call with a stylist
- Receive what they’ve chosen for you in 3 days
- Try on the selection of great picks at home
- Keep what they love, and the company collects the rest for free
The company revealed:
“The Chapar Man is serviced by a team of stylists who learn everything they need to know about their client. Clothes are selected according to a detailed profile and are tailored to suit your particular lifestyle. Described as an ‘amazing new service’ by The Telegraph, the business is proven: we have over 20,000 members and achieved sales of £2.8 [million] last year.”
Funds from the Crowdcube round will be used for marketing investments. The campaign is set to close next Tuesday.
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