Global crowdfunding platform GoFundMe announced on Wednesday it has formed a partnership with The San Diego Union-Tribune to enable readers to create campaigns and fund to those in need. GoFundMe revealed:
“For decades, The San Diego Union-Tribune has been breaking news, delivering information and ideas that improve the quality of life of San Diegans and help make San Diego a better place. Today, for the first time, readers will be able to take action and create a GoFundMe directly from a news story on The San Diego Union-Tribune Web Site. Nearly every online Union-Tribune story will feature a “Start a Campaign” section, where an individual can take action to help someone in their community. Whether it’s a person featured in a story, an organization that needs help, or an important cause, anyone can now create a GoFundMe directly from the story.”
The funding portal also explained that the new partnership between it and the Union-Tribune has made creating campaigns as easy as possible. This is done by connecting the newspaper’s audience directly to causes. Rob Solomon, CEO of GoFundMe, stated:
“This exciting new partnership embodies GoFundMe’s mission: to empower people to help one another. Readers of The San Diego Union-Tribune will now have the ability to take instant action when they want to make a difference. As a company founded in San Diego, we couldn’t be happier to be part of this initiative to deepen community connections and have a positive impact.”
Union-Tribune editor and publisher, Jeff Light, added:
“For years, our mission at the U-T has been to improve lives and build better communities through information, insight, and ideas. Our partnership with GoFundMe elevates that mission in an important way. It will allow our readers to connect with one another and summon the resources to make an immediate difference in peoples’ lives.”
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