The Market Mogul, a self-described millennial media company that publishes unique perspectives on main global events, successfully secured its initial £300,000 on equity crowdfunding platform Crowdcube in less than 24 hours thanks to more than 300 investors. The company, which was founded in 2013 by CEO Rav Singh Sandhu, has published more than 5,000 articles by over 3,000 authors and publishes inclusive perspectives on global affairs, business, finance, and politics:
“Our ‘Mogul Newsroom’ makes us disruptive through our combination of editorial oversight and process optimisation, enabling us to publish thought-provoking articles in under 25 minutes, at approximately 0.4% of the cost of some traditional media companies. Our obsessive focus on providing the best reading experience results in engagement rates higher than most online media news outlets. As a result, our content has been used in articles on Forbes, Mashable, Bloomberg, The World Economic Forum and many others.”
The Market Mogul also reported that its typical readers are 18 to 35 years old and are notably financially literate, graduate professionals. To date, the company has secured £365,730 during two funding rounds, with shareholder including the head of SoftBank’s Vision Fund, a VC Fund backed by Invested Bank, and private investors from Goldman Sachs, Zeus Capital, and The Disruptive Group.
Funds from the equity crowdfunding round will be used to continue the company’s growth trajectory and expand the editorial, sales and development teams to increase capacity and expand into other verticals, reaching profitability. Speaking about the initiative’s success so far, The Market Mogul team stated:
“In the past 18 hours, we have been overwhelmed by the demand for our readers and authors wanting to participate in our investment round and we have already reached 100%. We’ve had a number of conversations and have decided to allocate more capacity to our Crowdcube round, to enable even more of our readers, authors and fans to participate.”
The campaign is set to close mid-August.
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