On Thursday, online lender Funding Circle announced it is revamping its platform by offering a new look and feel. The lending portal also announced its new motto, Made to Do More. It was revealed:
“Since 2010, we’ve been proudly helping small businesses (32,000 and counting!) across the globe — from pediatricians and designers to movie theaters and cosmetics makers — invest in their futures with the help almost 70,000 investors. Over the years, we’ve found that while our borrowers and investors are diverse, they are also united by a common thread: a restless determination to succeed, and the tenacity to get there; and, a dissatisfaction with the status quo, with a relentless drive to create something better. We call this Made to do More.”
The lending portal also explained that its U.S. co-founders experienced first hand how hard it was to access financing from the traditional banking system.
“After being rejected or offered terms that simply didn’t make sense over 96 times by traditional lenders, they set out to create a place where their fellow entrepreneurs could access the affordable, fast, and fair capital they deserve.We’ve come a long way, but we’re just getting started. We want to become the first choice for small businesses and investors globally. By investing in successful and growing businesses through Funding Circle, investors can diversify their fixed-income portfolios and gain access to attractive returns. Businesses get fast, easy access to financing to grow, create jobs, support local communities and drive the economy forward. We believe it’s better for everyone.”
Funding Circle went on to add that Made to do More is an articulation of the spirit it always had. With this new brand identity, the lender putting it front and center more than it ever has, as it continues to provide an excellent customer experience.