Software As-A-Service Startup Noted Limited Raises More Than $500,000 Through Private Equity Crowdfunding Campaign on PledgeMe

New Zealand-based software as a service start-up Noted Limited raised over $500,000 through a private crowdfunding campaign on PledgeMe over the weekend. The company’s offering launched on August 29th, with a minimum goal of $100,000. It hit their maximum goal of $500,000 in less than two weeks of launching their campaign.

Scott Pearson, Noted’s founder and CEO originally developed the concepts that underpin the cloud-based electronic medical record and health practice management software while looking for a better way to track the outcomes of his acupuncture patients. Pearson shared:

“I shifted careers from broadcast design and 3D animation software development to acupuncture after selling an earlier startup, Character Animation Technologies to a Fortune 500 company in 2006. I enjoyed my new career, but was frustrated when I couldn’t take notes the way I wanted to with existing tools. In particular, practically capturing and reporting on outcome data was very limited. After some research I realised the issues I’d identified extended right across the health sector, so I decided to develop a solution.”

Noted Limited, which was founded in 2015, launched the first public version of its software solution in June 2017 to a small number of clinics, with users so far including acupuncturists, massage therapists, and dietitians. Content is also in development for psychologists, mental health nurses, physiotherapists, osteotherapists and others. The funds raised will go towards developing and marketing their product, with a view to achieving a significant beachhead in clinics with less than 20 clinicians by mid-2018. Pearson stated:

“Our biggest surprise so far has been the immediate interest from offshore. We are currently building relationships with influential users and organizations in the USA, UK, and Australia with progress far in advance of our original expectations.”

Other successful PledgeMe equity crowdfunding campaigns in the software industry include Websoft Limited, who were recently valued at $30million. PledgeMe CEO Anna Guenther added it was exciting to support Noted Limited’s private campaign:

“The team were really clear that they didn’t want to go over the 50 voting share parcel mark, so felt that a smaller private equity crowdfunding campaign would make sense for them. It meant they could go a bit wider than their normal crowd, and have a clear process for their interested investors. We’re excited that they met their goal so quickly, and now have the funds they need to take their healthcare software to the world.”


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