Last week, BrewDog announced the launch of its new equity punk forum. This news comes just a few weeks after the brewery announced it is set to give away 20 percent of all its profits annually through its Unicorn Fund.
“Our army of Equity Punks are at the forefront of our business, involved in everything we do here at BrewDog. We love the interaction that takes place between (and within) our community of shareholders, so recently decided to take a new look at the main platform where this takes place. Our Equity Punk Forum. We put out a few ideas to the guys themselves, and worked up a brand new portal for everything shareholder-related. And it is live now.”
BrewDog also explained that the main change from the old Forum is that we have brought it under the main BrewDog website and linked it directly to the investor’s online account. So that means one log-in and one password to buy beer, leave blog comments and now enter the new Equity Punk Forum.
“As always, one of the main pillars of our new Equity Punk Forum is the access it gives those who support us to everyone working for our company. Alongside the team of dedicated community guardians on hand to answer questions and update our shareholders, the ‘Ask James’ section is for direct questions to (and answers from) our Captain – because we are committed to shortening the distance between ourselves and those who drink our beer. It’s as simple as that.”
The brewery then added:
“Our legion of BrewDog Equity Punks are with us every step of the way as we try to change the face of beer forever, and by re-designing and relaunching their Forum we are proud to have their backs and let them continue to be a part of everything that we do.”
As previously reported, BrewDog closed its Equity For Punks Reg A+ at the beginning of August. Although originally seeking a maximum of $50 million, the brewery secured $7 million. BrewDog has now successfully raised capital in a non-traditional fashion through five campaigns:
- 2009 Equity for Punks I – £750,000
- 2011 Equity for Punks II – £2.2 million
- 2013 Equity for Punks III – £4.25 million
- 2015 Equity for Punks IV – £19 million
- 2017 Equity for Punks USA – $7 million
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