Newman’s Own Foundation Teams Up With CrowdRise For Annual Holiday Giving Campaign

CrowdRise announced on Tuesday its annual holiday giving campaign will be sponsored by Newman’s Own Foundation, with $500,000 in funding and matching donations for participating charities. The Challenge, which launches November 21st, is now accepting charity applications.

To provide charities an even greater holiday campaign experience, CrowdRise is offering new tools that turn traditional fundraising efforts into amplified social fundraising campaigns. The optimized features include:

  • Donation pages to convert more supporters
  • Social flows to increase shares and reach new donors
  • Page branding to allow nonprofits to better tell their story
  • Peer-to-peer fundraising to help charities raise even more

According to Crowdrise, Newman’s Own Foundation is celebrating 35 years of giving back to charities. Since its launch, close to $500 million has been donated to charitable organizations through the organization. To celebrate, the Foundation has committed another half a million dollars to help charities in the Holiday Challenge supersize their holiday campaigns. The Challenge, which will kick off just before #GivingTuesday on November 21st, will offer special prizes and promotions on #GivingTuesday, November 28th. Kelly Giordano, Managing Director of Newman’s Own Foundation, shared:

“Newman’s Own Foundation is pleased to support the CrowdRise Holiday Challenge, which will help so many charities in their efforts to increase donations through crowdfunding. This is our fifth year working with CrowdRise, and we’ve seen many of our grantees benefit through these campaigns.”

Rob Solomon, CEO of GoFundMe, CrowdRise’s parent company, went on to add:

“We’re thrilled to work with Newman’s Own Foundation to give charities all the tools they need to make their #GivingTuesday and holiday giving campaigns a success. Through CrowdRise, charities can reach new people, spread their message, and deepen their engagement with donors like never before.”

The application is now open, and charities will be accepted to the Challenge on a rolling basis through Tuesday, December 5th. The Newman’s Own Foundation Holiday Challenge launches on November 21st at 12:00 pm ET and runs through Wednesday, January 3rd.


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