Founded in 2011, Handsome states its key mission is to launch innovative and exciting consumer healthcare products that are relevant and different to what is already on the market today. It is also seeking to become the leading consumer brand in back care through its brand, BAC< BackPainHelp. According to Handsome, the back care brand offers a range of products from pain relief to posture management.
“We design and develop all our products to be the highest quality, to function best in class and also to look fantastic and be non medical in appearance. Developed in association with the London Spine Clinic, it is what makes the brand trusted and it becoming an increasingly popular choice for consumers. With three global operating units already established in Europe, US and Greater China and with a respected, experienced and professional management team we believe we are well placed to achieve our vision to be the world’s No.1 back care brand.”
The company also reported that BAC<‘s products are now available in UK retailers such as Boots, Superdrug and Harrods. It also recently launched in the US into the leading two pharmacy chains Walgreens and CVS. Funds from the campaign will be used to continue growth and development.
Since its launch, the Handsome campaign has successfully raised more than £460,000 from nearly 90 investors. It is set to close later this fall.
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