Manigo describes itself as the “world’s first digital money platform for consumers, businesses and merchants.” Manigo says it will provide a seamless 360° experience for all of their users. The company says its goal is to become the Euro version of WeChat, Tencent’s incredibly successful social and Fintech platform that has propelled the giant Chinese firm to become one of the largest company’s in the world. As of yet, WeChat does not have a significant presence in Europe and thus Manigo sees opportunity there. For reference, WeChat – an App for everything – has almost a billion users.
“What customers nowadays want is a simple customer experience. It is no longer relevant who is providing the financial service, but simply that it works well and that customers’ money is safe,” says Stevan Bajic, CEO Manigo. “As a result, the actual provider of the financial service is being pushed to the background. Banking is becoming a commodity. The focus has turned to a seamless customer experience, which is ultimately where the true value is.”
Manigo explains that unlike industry peers, their digital ecosystem focuses on integration of services, open architecture, and Blockchain incorporation. Manigo says it will “drastically simplify the user experience and decrease costs for customers across its entire ecosystem.”
The Manigo app will provide multi-currency accounts with MasterCard debit cards linked to them, along with a social payments facility as part of a built-in messaging application, and a stand-alone budgeting function. The same technology will run business accounts with expense automation, international payments and more via web dashboards as well as merchant services with omni-channel checkout solutions.
Manigo’s core strategy is to build a unified ecosystem like WeChat through which financial and related services can be accessed. Additionally, Manigo wants its services to become a white label solution for business users.
Manigo sees value in crowdfunding and has launched pre-registration for their crowdfunding round. This simply makes sense. Investors will become users so the bigger the investor base the more users they will have.
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