Dr Sannas, a natural skin care and health care product brand from Sweden, announced last week the launch of its initial public offering (IPO) on equity crowdfunding platform, Invesdor. The company revealed that it is planning to list on NGM Nordic MTF Marketplace and is offering shares to the public in both Sweden and Finland. Founded in 2015, the company stated it uses “green products.”
“Because green stands for balance, growing, calm, healing and hope. Green symbolizes good health. Thus, a strong positive affirmation. GREEN means Balance & Positive influence: harmony, balance, refreshment, universal laws, rest, restoration, reassurance, environmental awareness, equilibrium, peace. Color symbolism is extremely strong – and it communicates with our interior. We love green and green plants and eat green vegetables every day. For us, green is an obvious choice as a profile color for a company that wants to provide healing on several levels.”
The company also reported it has experienced significant growth and is now getting ready to launch multiple new skin care and health care products during the next year. Dr Sannas is planning to use the funds raised through the IPO to further marketing of its brand and products. While commenting on the IPO round, Invesdor CEO Lasse Mäkelä shared:
“This is the second cross-border listing Invesdor has helped arrange in a relatively short time which underlines the need for an efficient, digital and cross-border operator that spans the entire Nordics.”
Invesdor has been the main arranger in the cross-border IPO of Seafire AB (publ) to NGM Nordic MTF and a subscription channel in Oyj Ahola Transport Abp’s IPO to Aktietorget as well as two other Finland based IPOs. Dr Sannas’ round is set to close on December 19th.
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