Crowdfunding platform Invesdor recently announced it has appointed Daniel Laurén as its new Swedish country manager. According to the funding portal, Laurén has been involved in founding more than ten companies and in investing in startups both as a business angel and venture capitalist. He will also be tasked with expanding Invesdor’s presence in the Swedish market. While sharing details about his new position, Laurén stated:
“I have worked with the financing of high-growth companies both as an entrepreneur and an early-stage investor for many years. Invesdor differentiates itself in Sweden with its fast, user-friendly and regulated investment service that has been missing from the market. We offer companies an easy way to reach and keep in contact with investors while also enabling ordinary people to invest in unlisted growth companies.”
Invesdor CEO and Founder Lasse Mäkelä also commented:
“We will make Sweden into Invesdor’s second main market in the next three years. Our goal is to reach an annual volume of approximately 20 funding rounds. We are very pleased to have Daniel join our team, as he has a large network within our target group of growth companies and knows the Swedish startup culture inside out.”
Laurén then added:
“Entrepreneurs sometimes feel nervous about raising growth capital via digital funding platforms. They are afraid that a large group of small shareholders will make communication and co-operation heavy. In our experience the fear is unnecessary. With Invesdor’s digital investor relations service, it is easy to keep in contact with investors in all stages of financing. Sufficiently comprehensive and regular proactive informing keeps investors happy.”