INIU, a Portugal-based natural juice brand, is now seeking £500,000 through equity crowdfunding platform Seedrs. Founded in 2016, INIU states it was “born” to reinforce a healthy lifestyle by giving each person the “power” to pick an alternative to the unhealthy beverages on the shelves. The beverages are 100% natural, has zero added sugar and is designed for a healthy, hassle-free lifestyle.
“We focus on offering 100% natural, healthy products, that are both convenient and practical for the consumer. The innovative use of cryogenic freezing in the production process means that our products are frozen at the point of freshness, retaining 99% of nutrients, and requiring no additives nor preservatives.”
The company also reported that it aims to become the top health food brand in Europe and claims with its beverages, helps stop waste minimal food and time. INIU noted that there is little waste created during the production process and almost every bit of the ingredients are used, and the final product comes in minimal, recyclable packaging.
“Our products offer a strong value proposition to the food industry; they’re very convenient, create minimal waste and require no skill to prepare them to a consistently high quality. We believe that restaurants and hotels will love INIU as there is no staff training required, and no kitchen mess or produce waste involved.”
All funds from the Seedrs funding round will be used to launch INIU in the UK, as well as setting up a local office in London and building a strong marketing and commercial team. intend to invest in a marketing campaign to launch the brand in the UK market. Since is launch, the campaign has secured more than £200,000. It is set to close later this spring.
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