UK-based online investment service Wealthify announced on Wednesday it has formed a new partnership with Starling Bank. The company reported its investments will on the challenger bank’s marketplace, which is designed to give users easy access to digital financial services on their mobile devices. Wealthify customers who are already using Starling Bank’s service may now see an overview of their investments through their Starling accounts.
“This partnership with Starling marks a key milestone in our business growth. We couldn’t be more excited to associate ourselves with a company like Starling who, for us, represent the future of banking. Starling’s simple and transparent approach sits perfectly alongside our mission to make investing accessible to everybody by breaking down the common barriers holding people back, such as lack of confidence, the belief that only wealthy people can invest, that investing is too expensive, or that it’s too risky to invest.We look forward to making investing accessible to even more people in the UK through this exciting partnership with Starling.”
The partnership with Starling Bank comes less than a year and a half after Wealthify secured more than £1.1 million through its equity crowdfunding campaign on Seedrs. The company previously described itself as an affordable and easy-to-use online investment service. It requires no prior investment knowledge or experience, it’s open to anyone, regardless of whether they have £250 or £2 million to invest, and is significantly more cost-effective than traditional wealth management services.