On Thursday, Samsung announced the launch of Samsung Pay’s new Cash Back Awards feature. According to the tech giant, Samsung Pay users will be able to take advance of new Cash Back deals directly within the Samsung Pay app.
“In the new Cash Back section of the Samsung Pay app’s home screen, users will find a range of exclusive offers from leading retailers. When they click on the offer they want and complete a purchase through the participating merchant, the user will receive a percentage back on their purchase which they can then spend toward a purchase—anywhere they use Samsung Pay. The app is now a cash register, a marketplace, and a piggybank.”
Samsung noted that its mobile wallet strategy is all about offering more choices for consumers and more opportunities for merchants. The company also stated that the new Cash Back Award feature notably creates a new channel for merchants to reach and reward consumers who are looking for great deals. Samsung then added that consumers will be able to purchase Samsung Rewards points, similar to the way airline consumers can purchase extra miles in order to build up enough to kick-start their next adventure. With the points, consumers will not only get something more out of their purchases, they can also get a meaningful head start on their next mobile shopping experience.
“From Bixby Shopping to the Cash Back section of Samsung Pay to Buying Points on Samsung Rewards, Samsung’s latest shopping experiences have become indispensable in the world of digital transactions. And this is just the beginning. At Samsung, we’re continuing to explore how we can create a more holistic shopping experience for a more convenient and rewarding experience across our devices with our services.”