On Thursday, U.S. fintech FinMason announced the launch of its new app, FinRiver for Salesforce AppExchange. According to the company, FinRiver will empower businesses to connect with their customers, partners, and employees in new ways.
FinMason reported that the app will also allow users to easily map investment analytics into Salesforce fields as well as leverage FinMason’s analytics platform to produce informative charts, perform firm-wide compliance screens, analyze risk, construct portfolios, produce clients reports, and create customers fund information sheets.
“With this new integration, Salesforce customers can add portfolio and position-level investment analytics into Salesforce with a simple and intuitive mapping screen. The app will then update the analytics nightly across all portfolios in the system as well as provide for intra-day, on-demand updates.”
While sharing more details about the app, Kendrick Wakeman, CEO of FinMason, stated:
“It’s not an off-the-shelf solution. But for those organizations that are adept at customizing Salesforce, they can now build Salesforce into a platform that covers a large part of an advisor’s day while enhancing compliance oversight and top-of-house risk analytics.”
FinMason went on to add that the app’s mapping screen then allows the administrator to identify where the portfolio objects are located in the system, select which analytics are required and map those analytics to any field in the Salesforce. The app will then connect to FinMason nightly and refresh all of their requested analytics so they are available the next morning.