Betterment Appoints Donna Wells to Board of Directors

Betterment, the largest independent online financial advisor, announced on Tuesday it has appointed financial services and fintech veteran Donna Wells to its board of directors. According to Betterment, Wells brings close to 30 years of experience in the industry, as well as a history as a successful public and private board director. 

Betterment reported that Wells most recently served as President, CEO and Board Director of Mindflash Technologies, a leading cloud platform for online training. Prior to Mindflash, she had an extensive career in the financial services and software industries, serving as the first CMO of, Vice President of Marketing and acting CMO at Intuit, and Senior Vice President of Marketing at Expedia. She has been named a Top 25 Women in Tech to Watch by Accenture, a Marketing Executive of the Year Finalist by the Wall Street Journal and a Business Role Model of the Year finalist by Women in IT/Information Age in 2018.

Wells began her career at American Express and, across a variety of financial services and software companies, has focused on building and growing innovative financial products for consumers and businesses, including Beginning and Women Investors at Charles Schwab; myCFO, a technology platform for High Net Worth wealth management; QuickBooks and Quicken products at Intuit; and, a personal financial management app for Millennials. Speaking about her position at Betterment, Wells stated:

“Too much of the advanced software development in financial services has been focused on making more money for institutions and speculators. Betterment’s business model and powerful technology has completely changed this, making it possible for everyone to be a more successful investor. It could change the retirement crisis in a generation. I’m excited about Betterment’s application of sophisticated machine learning coupled with personal advice … and their commitment to building a sustainable, diverse technology company … to solve this critical problem in the U.S. economy.”

Jon Stein, Founder and CEO of Betterment, added:

“Donna has an incredible track record of building and growing software products that deliver exceptional value to consumers. Her ability to drive innovation within the financial services industry will be highly valuable as we continue to help our customers find new and efficient ways to manage their money. We’re thrilled to have her to join our board.”

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