“The millionaire is changing,” says glamorous London art dealer and Georgian noblewoman Eleesa Dadiani, and that millionaire needs a novel way to invest in art.
Oh, and even the sub-millionaire can get involved, thanks to a partnership announced between Dadiani’s London Gallery and ‘decentralized’ gallery Maecenas Fine Art, purveyors of an art registry on blockchain and the token that will make it work (maybe).
Together on June 20th, the two will begin auctioning off slivers of a 49% stake in Andy Warhol’s piece “14 Small Electric Chairs.” Shares will be “tokenized” and traded for cryptocurrencies.
The 1980 work by Warhol depicts 14 replicated images of an electric chair arranged in two colorful verticals.
Dadiani says the piece has been appraised at $5.6 million. Reserve price in the auction? $4 million.
Sale of the Warhol work, say the partners in a Maecenas blog post, will be followed by sales of Picasso and Rembrandt pieces.
The Maecenas art-on-a-blockchain system, which can be accessed only by purchasing the company’s crypto token, “throws open the art market to a new class of investors who will now be able to chip in to share the ownership in a multimillion-dollar painting.”
It’s also a great way to flow liquidity into an artwork while maintaining ownership and simultaneously boost demand for Maecenas tokens on exchanges.
Art for Crypto? Old Hat. Art Blockchain? Maybe.
Selling art for crypto has been happening for a while, especially the sale of “crypto-inspired” art traded for crypto itself by aficionados of both.
Go to any crypto conference and you will almost certainly find there a painting of a goddess sensuously hugging an Ethereum logo.
Dealing fine art for crypto is something of a frontier.
Earlier in May, the South China Morning Post chronicled several instances of fine art sold for crypto in Singapore this year.
Singapore-based Australian collector Joe Nash, a Fintech speculator who has invested in fine art for over a decade and in crypto for about a year, recently sold part of his art collection for crypto through the Singapore gallery Visionairs:
“I have a dual purpose,” said Nash. “First, to give exposure to Australian art, including works by major aboriginal artists. Second, I hope that giving access to cryptocurrencies will draw in technologists who have not bought art before.”
Art sold for crypto is a fairly straightforward proposition for those already familiar with basic crypto transacting.
The very public sale of high-end art works registered on blockchain is still quite new and experimental.
Potential ROH (return on hype), however, has made the prospect very attractive to dealers- but there are many issues regarding the veracity and security of information (ownership data, for example) entered onto blockchains without oversight or real accountability.
The blockchain that made the concept famous is Bitcoin, and bitcoin advocates argue that Bitcoin is still the only truly ‘decentralized’ (middle man-free) and functioning blockchain,
Many bitcoiners are harshly critical of the thousands of blockchain knock offs now being trotted out to purported solving data problems in industries like registry.
The arbitration of transactions on Bitcoin is automated by dense and energy-intensive mathematical processes. No transactions can be overwritten, modified or reversed in Bitcoin.
“Immutability” is one of Bitcoin’s greatest features.
But despite how innovative Bitcoin is, the system still only allows one simple type of immutable transaction: send Bitcoin, receive Bitcoin. And nine years after it was released, the Bitcoin system remains hard to use and transacting bitcoins requires dedication.
Copycat systems like Ethereum are still weak from having tried to make blockchain all things to all people, and most of these systems require middle men all over the place to “function.”
So called “decentralized” centrally-manged blockchain systems that purport to register important property ownership, such as title for works of art, have the same or greater potential points of failure that legacy registries had.
First, how do I know that the Warhol I bought shares or tokens in is real? It might be halfway across the world. How can I check.
Maybe the gallery is reputable and posts a bunch of certificates- Fine. I feel better.
But how do I know the gallery or artist hasn’t oversold the shares or sold a particular piece multiple times?
I would need considerable time and skills in forensic blockchain investigation to check myself, and even then, the data entered on blockchains for virtually-managed ownership can be manipulated by whoever controls the system or whoever enters the data.
When I buy bitcoins, I own the actual coins. I control the private keys. When I trade shares or tokens of “ownership,” these can easily be linked to thin air.
Without adequate oversight, I can promise anything and enter whatever reassuring data I want onto a blockchain, and people can trade related tokens and possibly profit.
But unless someone is auditing my gallery vault, if the deal says I retain 51% ownership and physical possession of a work, I could easily sell thin air, watch the thin air flip on exchanges and flip that thin air myself, indefinitely.
There is no way to “genetically” tag an art work at this time, no truly decentralized art registry system, nor any universally-accepted, regulated centralized blockchain art registry that we can genuinely rely on.
The potential for abuse of so-called “blockchain” systems is why hardcore bitcoiners are so critical of ICOs and call them “licenses to print money.”
According to ICO Drops, Maecenas raised over $15 million dollars in its ICO sale last fall to fund it’s “decentralized” art registry (which it entirely controls).
Those tokens are trading now on exchanges at a market cap of $24 million.
Whereas the simple, autonomous Bitcoin system successfully automated trust in sending and receiving coins, so-called asset tracking blockchains don’t seem to resolve trust issues in asset-management, and may in fact, exaggerate them.
Damiani told the Times of London that her most recent endeavours reflects “the big shift happening in consciousness,” and that her model will, “bring greater transparency to the traditional model for buying and selling fine art.”
But really, if I still have to trust these art dealers, given a lack of comprehensive oversight, the real and perhaps only reason to put art on a “blockchain” and tokenize it at this time is to benefit art flippers, create more art speculation, and increase demand for particular tokens.
A poorly-implemented, inauthentic tokenized “blockchain” system may simply accelerate fraud.