WOOM, a Spanish startup that has created an app specifically to help women to get pregnant, is set to close its equity crowdfunding campaign on Crowdcube later this week with more than £500,000 invested. The funding round was launched last month and surpassed its funding target of £300,000 in a matter of weeks after the company reported it took the opportunity to spend some time completing conversations with key people from its own profession who were interested in becoming investors.
As previously reported, WOOM was founded in 2015 and describes itself as a data model driven startup to empower women to maximize changes of becoming pregnant, either natural or through medical treatment. The company explained:
“Through an algorithm, WOOM identify fertile window and calculates daily percentage of pregnancy based on data such: period regularity, age, IMC (weight/height), smoking & lifestyle habits and it also delivers personalized content. Also, users receive support through an engaged community and a platform of fertility services. WOOM born through personal experiences of their founders when becoming pregnant. Having kids is for many one of their utmost desire and we believe having kids should be easier. Both, professionals in Technology and convinced on how the technology positively impacts in people lifestyle, decided build a digital platform robust and helpful that could help miles of people.”
WOOM reported that since its launch three years ago, it has more than 400,000 users who have achieved 50,000 pregnancies with the help of the mobile app. The company noted that collect women’s lifestyle and cycle data that WOOM’s engine uses to serve very specific recommendations and tips that educate women’s about their body and cycles. Funds from the Crowdcube round will be used to continue WOOM’s expansion. The campaign is set to close on Thursday.
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