Yoyo, a mobile payment and marketing platform, has announced a partnership with digital ordering firm Preoday to create a way for retailers to provide pre-ordering services across the UK. Yoyo says it will integrate Preoday’s order ahead solution, enabling customers to pre-order within the Yoyo powered app.
Yoyo says that large brands like Starbucks and Wetherspoons have been able to deliver successful ordering ahead functions to their customers through their and the Yoyo platform can put pre-ordering into the hands of retailers both large and small, without the need of in-house tech teams.
Preoday is said to be the most robust digital ordering platform on the market. Preoday helps food, retail and ticketing businesses offer branded online and mobile pre-ordering facilities to customers purchasing food, beverages and merchandise. Sold into over 1,000 venues in 10 countries worldwide, its clients range from the Aviva Stadium in Dublin to The Old Vic theatre in London and Churchill’s Fish & Chips across the south of the UK. It also powers local marketplaces such as Hungry Monkey, which serves 70 sites in Gibraltar.
Yoyo CEO Michael Rolph says their mission is to personalize usage and drive loyalty. Partnering with Preoday is a “complete no-brainer.”
“We’ve already taken customer identification, previously only the domain of the biggest brands, and democratised it. Through our partnership with Preoday we can now do the same when it comes to offering the most enhanced personalised customer services to retailers and caterers, big or small,” said Rolph. “By creating a frictionless payment, loyalty and order ahead experience, based on consumer identity and purchasing preferences, Yoyo is now acting as the engine of business growth for our partners.
The Yoyo app is currently present in more than 70 universities across the UK and Ireland, as well as canteens in over 200 corporate locations. Yoyo also has high street retail partnerships with Caffè Nero, Planet Organic, Harris + Hoole, HOP Vietnamese and Wrap it Up. Yoyo processes more than 2 million transactions a month, has more than 800,000 users, and over 370,000 monthly active users.
