San Francisco Brewery & Distillery Seven Stills Launches Initial Can Offering Crowdfunding Campaign to Fund Flagship Location

Seven Stills Brewery and Distillery, a San Francisco producer of craft beer and small-batch whiskey distilled from beer, has launched its “Initial Can Offering investment round. The company is currently seeking $1 million for its upcoming flagship location and the “ICO” aims straight at its neighboring “SF/Silicon Valley culture,” adding gamification to an online crowdfunding campaign, with a little crypto homage thrown in for good measure. Seven Stills debuted the round last week, while simultaneously releasing its ICO India Pale Ale beer. Each beer can comes packaged with a token that grants the owner up to 100 free shares in the company for every minimum investment made.

While sharing details about the funding round, Seven Stills Co-Founder, Tim Obert, stated:

“At our core, Seven Stills is a brewery and distillery — one of the oldest industries known to man. But we are also a 21st Century start-up operating in the heart of the innovation and technology of the San Francisco Bay Area. So it’s natural for us to embrace that ‘disruption’ buzzword when it comes to our growth.”

Seven Stills also noted that at a price-per-share of $10 and minimum investment of $500. Proceeds raised from the effort will go into opening the company’s new 18,000 sq. ft. flagship location at 100 Hooper St., in heart of the City’s booming Mission Bay/Design District neighborhoods. The brewery reported that this new site will be just steps from the new Golden State Warriors arena, amid the growing UCSF medical center, and on the ground floor of the new headquarters of Adobe Systems. Seven Stills is currently projecting 2019 revenues to reach $9.7M, boosted significantly by the addition of the new 100 Hooper St. facility. The new site will include 8,000 sq. ft. of additional production space, with the remaining 10,000 sq. ft. housing a full cocktail bar, restaurant, retail area, outdoor beer garden and private members-only loun

Seven Stills also noted that the goal of using a crowdfunding platform is to extend the raise beyond accredited investors and to the general public of beer aficionados and everyday consumers. Clint Potter, Obert’s Partner and Co-Founder of Seven Stills, also shared:

“This industry is entirely about relationships, collaboration and sharing. When you find a great beer or whiskey, you want to save it for a special occasion to be shared with people who matter to you. That’s why we want to extend ownership of our company to as many people as possible who share our passions.”

Obert then added:

“We have the best problem any business can have. We have extremely high demand and we can’t keep up with it. So when people invest in Seven Stills, they’re becoming a part of something real rather than some moonshot. We’re not just a bright idea that might or might not pan out. We’re already on our way. Our investors won’t be taking us from nothing to something. They’ll taking us from something, to something much bigger.”


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