FitPay, Inc., a wholly owned subsidiary of NXT-ID, Inc. (NASDAQ), announced on Monday a co-marketing agreement with rapper, record producer, and entrepreneur Wesley Eric Weston, Jr., better known as Lil’ Flip aka ‘Flip Gate$’. According to FitPay, under this new agreement, Lil’ Flip and FitPay will collaborate to market a contactless payment device that allows Bitcoin holders to make contactless payments in millions of retail locations with value exchanged from their cryptocurrency. The device, which will include artwork designed by Lil’ Flip and carry his branding, leverages the FitPay Bitcoin Exchange and payment Token Requestor platforms.
Speaking about the co-marketing agreement, Lil’ Flip stated:
“I’ve always been ahead of my time. This move was planned 10 years ago. I’m a calculated mastermind. I pattern my biz moves after greats like J.Prince, Warren Buffet, Jay-Z and Bill Gates. That’s why my nickname is Flip Gate$ and don’t forget the dollar sign. Checkmate!!!!! #KINGLIFE. Great to work with a company like FitPay that is forward thinking and shares my vision.”
Michael Orlando, COO of NXT-ID and President of FitPay, also commented:
“Through his music, videos, social media and other content channels, Lil’ Flip speaks to and connects with a broad of community of Bitcoin and cryptocurrency enthusiasts. We see this agreement as a unique avenue for reaching an audience that is highly interested in new technologies within cryptocurrency.”
The duo added that they will collaborate on the marketing and promotion of the device. A launch date for the product has not been released.