BrewDog Continues Expansion: Opens New Location in Seoul’s Itaewon Region

Scottish crowdfunded brewery BrewDog announced earlier this week it has continued its global expansion with the launch of its first bar in Seoul, South Korea.

According to the brewery, this new bar is located in the Itaewon region of the city. BrewDog reported that the Itaewon bar will be its flagship bar in Asia, and will act as a “beacon of Asia’s vibrant beer scene.” The bar will contain a 10-hectolitre brew kit, making it the first site outside of the UK and USA to be officially brewing BrewDog beers. It also will have 25 draft lines, pouring BrewDog favorites and a selection of guest brews from local breweries.

“Beers brewed on site will be available to buy, as well as a wide range of canned and bottled beers from around the world for craft beer fans to enjoy in the bar or take away.”

Speaking about the new location, BrewDog’s co-founder, James Watt stated:

 “Over the past few years, we’ve seen a huge explosion in the global craft beer scene, with South Korea quickly becoming the craft beer hub of Asia. Seoul has been at the heart of this explosion, and we’ve had our eye on this burgeoning craft beer scene for a while now, waiting for the perfect site to set up a BrewDog home. A city that champions the excitement, zeal and innovation of craft beer deserves more hubs in which to indulge and celebrate truly great beer. We couldn’t be happier to finally provide an outpost for unapologetically awesome beer in Asia and look forward to spreading the craft beer revolution to more people across the continent.”

BrewDog also revealed that the bar even includes an extensive seating area where craft beer fans can sample their favorite brew, whilst taking in the sights and sounds of Seoul. The opening of BrewDog’s bar in South Korea comes less than a year after the brewery launched its latest round of Equity for Punks, which has raised more than £60 million through the previous rounds since 2009. The latest round is now seeking £10 million to fuel its global expansion and will remain open until October 15th, or until the maximum potential raise of £50 million is achieved. BrewDog stated that as of this week the funding round has raised more than £19 million from over 38,000 investors.

The brewer announced plans for 17 new bars across the globe at its seventh AGM this past April. 


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