TAPPP Gets $5 Million in Funding led by leAD Sports / OurCrowd’s ADvantage Fund

TAPPP, a US based pre-paid platform enabling access to premium live sports content, has secured $5 million in Series A funding, led by leAD Sports / OurCrowd’s ADvantage Fund.

This is OurCrowd’s Advantage Sportstech Fund’s first investment. OurCrowd partnered with the Dassler Family to launch the fund.

The fudning also includes the backing of a number of leading VC firms and Sportstech investors, including Accomplice, Elysian Park, Go4it, Courtside VC and Sterling.VC.

TAPPP launched its flagship product this past spring: an exclusive pre-paid card offering access to the MLB.TV streaming service offered by Major League Baseball. TAPPP cards are currently available at over 5,000 retailers including Walmart and Gamestop, providing live sports access directly to any consumer device.

This new platform not only serves sports fans who are unable to acquire credit cards, but also the emerging generation of consumers who are shunning credit cards in favor of better payment options.

“ADvantage believes that TAPPP can drive innovation in an exciting new category,” commented Jeremy Pressman, Partner at ADvantage. “TAPPP is a perfect fit for ADvantage’s debut fund. Its approach to serving untapped viewer segments through a combination of traditional payments and an innovative, on-demand viewing experience, is unique and creative. We at ADvantage are thrilled at the opportunity to leverage our deep connections in the sports market to broaden TAPPP’s reach even further.”

Sandy Agarwal, TAPPP’s founder and CEO, said his company was changing the way fans consume content by providing flexibility and convenience.

“Together with this strong group of sports investors, we’re excited to begin this journey by MLB games to a large and often overlooked consumer group.”

The company’s long term goal is to expand to 100,000 retail outlets and to bring new sports media products to consumers through league partnerships.

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