Digital Online Lender Roostify Launches Mobile App on Salesforce AppExchange

Roostify, a U.S.-based digital lending platform provider, today announced it has launched its Roostify connected app on Salesforce AppExchange. According to Roostify, the app enables mutual customers to easily connect leads generated within the Roostify suite of lead generation tools to their Salesforce environment. The app also enables leads created in Roostify to be directly pushed to Salesforce, eliminating the need for manual entry or a lender-built integration.

Lenders leveraging Roostify’s lead gen tool suite, including the DecisionBuilder lead capture tool, can now enjoy greater ease of use with the tools, streamlined workflows and lower operational costs.”

While sharing details about the app, Mark McLaughlin, SVP of Business Development of Roostify, stated:

“An integration with Salesforce provides tremendous value for our customers that rely on the software for lead generation and prospecting by enabling them to easily work between the two platforms and not have to manually enter information. This app will accelerate our customer’s ability to act on and convert new leads in an increasingly competitive environment.”

The Roostify app is currently available to Roostify clients on the AppExchange. Mike Wolff, SVP of ISV Sales at Salesforce, added:

“The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”

Founded in 2012, Roostify describes itself as a web and mobile service that simplifies and accelerates the home-buying experience. The company reported that it provides step-by-step guidance in the home and loan closing process and allow agents, loan officers and home buyers to share and track critical information

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