Just one week after opening its equity crowdfunding campaign on Crowdcube to private investors, luxury travel business, Mr & Mrs Smith, has not only surpassed its £1 million funding target, it has secured £3.7 million from more than 1,000 investors. The funding round has also been open publicly, so that any Crowdcube investor may now invest in the company.
Founded in 2003, Mr & Mrs Smith claims to be the travel club specifically for hotel lovers, as well as an award-winning boutique-hotel booking service that specializes in the “world’s most seductive stays.”
“With Smith you’ll get the best prices guaranteed, free extras on arrival and round-the-clock service from Smith24, our in-house travel specialists. The collection now also includes luxury villas, bespoke itineraries and unique experiences, too. Go to mrandmrssmith.com to browse and book.”
While sharing more details about the company, Mr & Mrs Smith Co-Founder Tamara Lohan, recently stated:
“We want to inspire our members to discover extraordinary places with the people they love, and we’re hugely proud of the fact we have over 1.5 million members across the world. That’s why we want to invite investors and our members to buy a share of the company and help us reach our full potential.”
At the campaign’s launch, Mr & Mrs Smith reported that the funds raised through the round will unlock new growth ambitions for the company as it embarks on a period of rapid scale – total transaction value has increased 22% from £51.8 million to £63.5 million year on year to June 2018, whereas booked revenue has risen by 35%, from £7.9 million to £10.6 million.
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