Swedish fintech iZettle announced this week it has partnered with the British Fashion Council to bring contactless payments to the London Fashion Week festival. All designer stands were reportedly equipped with iZettle readers, which allows customers to tap and pay for items using contactless and wearable technology, and a chip and PIN option for higher value purchases.
While sharing details about the partnership, Edward Hallett, Managing Director, iZettle UK, reportedly stated:
“We partnered with London Fashion Week Festival to ensure that each of the talented fashion designers exhibiting had the tools they needed to get the sales they deserved. We are thrilled to hear record sales were processed at this year’s London Fashion Week Festival with attendees tapping to pay for items using contactless and wearable technology.”
The partnership with the British Fashion Council comes just a few months after PayPal acquired iZettle. As previously reported, in an open letter, CEO and Co-founder of iZettle, Jacob de Geer, revealed more details about the acquisition:
“As you might have heard, we were preparing the company for a potential IPO. But plans sometimes change. Late in the IPO process, PayPal got in touch and showed a serious interest in iZettle. The relationship with PayPal is not a new one, in fact we’ve talked about different ways of working together for years. But this time it very quickly turned into a detailed discussion on how we could benefit from joining forces. And we both realised the great opportunity in doing just that. Teaming up with another company is no small thing. But during our discussions with PayPal’s President and CEO Dan Schulman and his team, it has become obvious that we share the same belief in the power of small businesses. They create diversity, choice and opportunity in society, but they’re still underserved by the incumbents. Small businesses deserve something better.”
