Klarna announced on Monday it has signed Rancourt & Co., premium leather shoe crafters, as its first U.S. merchant. This news comes less than two weeks after H&M reportedly invested $20 million into the Swedish fintech.
As previously reported, Klarna was founded in 2005 and offers consumers the option to pay now, pay later, or over time through what it believes is a trusted, frictionless and smoooth checkout experience. While sharing more details about the company’s service, Michael Rouse, Chief Commercial Officer of Klarna, stated:
“In the U.S., consumers expect a variety of convenient payment options at checkout. By using Klarna younger, debt-conscious consumers, who prefer debit cards over credit cards, now have a better option to pay online that enables them to manage their finances while still being able to make the purchases they want.”
Speaking about the collaboration, Kyle Rancourt, VP of Brand Management at Rancourt & Co., went on to comment:
“Klarna is a recognized leader in the payments industry, with a proven track record of delivering flexible options to merchants like us, who need to keep a competitive edge. By offering the Klarna option to our quality-focused customers, we are giving them the power to purchase our handmade goods with flexibility and without limiting their choices based on price.”
Klarna added it now works with 90,000 merchants to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.