Denmark-based Saxo Bank announced on Wednesday the launch of its new platform for investors. SaxoInvestor is described as a platform that gives the growing investor segment the opportunity to build long-term portfolios across stocks, bonds, mutual funds, ETFs, and SaxoSelect portfolios.
According to Saxo Bank, the platform is initially launched in Denmark with international roll-out planned for the first quarter of 2019. SaxoInvestor will be an integral part of the Group’s white label and partner offering across markets as the platform is developed with a dedicated focus on flexibility and customization.
“The platform gives access to cash products solely and has a new feature called investment themes. The themes cover several long term investment trends such as robotics, electrical vehicles, ESG, and cyber security. The investment themes section is dynamic and offers investors with inspiration and a curated list of relevant stocks, mutual funds and ETFs that provide the best exposure to the long term trend.”
While sharing more details about the platform, Kim Fournais, CEO and Founder of Saxo Bank, stated:
“The opportunities for investors have for too long been constrained by limited access to international stocks, high and opaque prices and outdated technology. With SaxoInvestor, we make it much simpler to build a diversified portfolio across markets and offer high quality inspiration on the major investment themes that shape the future of this world.”
Fournais then noted:
“The investor segment is among the fastest growing. And by leveraging our state-of-the-art technology and access to global capital markets, we deliver a product perfectly tailored to the investor with a longer investment horizon. For this segment it is paramount to not only diversify across markets and asset classes but to do so at low costs.”
Saxo Bank went onto add that SaxoInvestor is built on the same technology as the Group’s other platforms, SaxoTraderGO and SaxoTraderPRO , but has a simpler interface that caters for the needs of the typical investor.