Three Joes, a UK-based sourdough pizza restaurant chain, has decided to extend its equity crowdfunding campaign on Crowdcube. The funding round was launched in January and has already secured its initial £400,000 funding target and now nearing £455,000 from more than 300 investors.
As previously reported, Three Joes reported it opened a pilot Three Joes sourdough pizzeria in Farnham, Hampshire in August 2017 and then approved the concept of its second restaurant, located in Winchester, in July 2018. Three Joes is on a mission to serve the best pizzas in the world and love sourdough.
“We think sourdough pizza is the next big thing with Franco Manca now operating 44 restaurants. We install a wood-fired oven in every restaurant and make sourdough freshly every morning. Customers love this authenticity and Three Joes enjoys a 95% ‘excellent’ and ‘very good’ rating on TripAdvisor. We believe authentic, sourdough pizza will replace pizza chain pizzas made from white flour dough and cooked in electric ovens. Just like barista-made coffee has replaced instant coffee.”
Three Joes revealed that funds from the Crowdcube round will be used to continue the growth and development of the Three Joes restaurant chain. Three Joes revealed it has been offered a potentially fantastic new restaurant site in the South East with the landlord offering to contribute 80% of the cost of fit-out, which will be circa £420,000. The equity crowdfunding campaign is currently set to close mid-February.
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