Yoyo Announces Launch of Omnichannel Platform

Yoyo announced on Thursday the launch of its new omnichannel platform. Yoyo reported that it has combined its in-store digital payments and loyalty experience with an e-commerce solution to enable retailers to created the channel. 

According to Yoyo, the omnichannel platform provides the following:

  • Multichannel one-click checkout: automating payment, loyalty collection, voucher redemption, discounts, and digital receipts, whether shopping with a brand on or offline.
  • Omnichannel insights: payment and purchase preference data from multiple channels delivered to one platform, creating the most comprehensive customer behavior segments and the power to deliver even more personalized comms and marketing campaigns, based on both on and offline purchase behavior.
  • Double tokenization identity: protect both personal and financial data of customer data. Without the danger or hassle of storing personal details, communicate with your customers purely based on purchase habits and preferences only
  • Easy-to-integrate platform: intuitive Rest APIs that are consistent across any channel to ensure easy integration and full consistency of experience for customers.

While sharing more details about the platform,  Michael Rolph, Co-Founder and CEO of Yoyo, stated:

“We’ve all seen what happens to merchants who fail to grapple with their e-commerce strategies or can’t deliver the right in-store experience. So we’ve taken the initiative to create a revolutionary omnichannel payments, loyalty and marketing platform for retailers that combines their offering into one seamless customer experience, regardless of whether they choose to shop in-store or online. Yoyo’s mission is to create the most consistent, personalised and rewarding shopping lifestyle for all and in every way. This unique omnichannel platform benefits everyone, rewarding valued customers with the most personalised experiences, whether they choose to shop in-store, online or both, and creating the most effective strategy to increase customer lifetime value and long-term profits.”

Founded in 2013, Yoyo describes itself as the fastest growing mobile wallet in Europe. Its mobile app provides shoppers with secure mobile payments as well as automatic loyalty collection on every purchase and offers and brand interactions that are personalized to previous purchasing behavior. For retailers, the app takes customers identification.
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