Valuation and strategy consultancy Brand Finance has published its annual report on the top brands for the world’s most valuable exchange brands. According to their numbers, the Chicago Mercantile Exchange (CME) is the top regulated exchange in the world.
CME held the top spot last year as well. What may be interesting is the statement by Brand Finance that their substantial increase in brand vale (following a 1% drop in 2018 versus a 39.2% increase in 2019) is due to CME’s “focus on new areas of opportunity, innovation and diversification including: the renewed popularity of futures contracts; new opportunities embraced in the market, most notably the trading of Bitcoin futures; and their acquisition of Britain’s NEX Group (formerly ICAP) for US$5.5 billion.”
So trading in Bitcoin futures has not only helped to spawn a new asset class but has driven monetary value for CME as well.
The Hong Kong Stock Exchange (HKEX) held 2nd place – an improvement from 3rd place in year prior with its value increasing by 45.2%
The NYSE dropped from 2nd to 3rd even while its brand increased by 28%.
The rest of the top 10 most valuable brands are as follows:
- SIX (Swiss Exchange)
- Eurex (Germany)
- London Stock Exchange (LSE)
- SGX (Singapore)
As for the strongest brands (not monetary value), the top 10 are as follows:
- CME Group
So when does Brand Finance rank the top Crypto Exchanges? I wager by next year.