Less than two months after raising more than £1.2 million through its latest equity crowdfunding campaign on Seedrs, UK-based plug socket brand Den has returned to the funding portal and has already secured its initial 200,000 funding target.
As previously reported, Den was founded in 2013 and describes itself as a new technology startup that is looking to transform the way people use light switches and plug sockets around the world by providing “safety, energy saving, security, and convenience. Prior to the last Seedrs round, the company received more than £1 million in seed funding.
“Light switches and plug sockets have been around for over 100 years and have hardly changed since. They are extremely dated. Although some wireless light switches and plug sockets do already exist, we’ve found they are all really complicated products that no one really understands how to use. Many of these have replaced the familiar rocker-switch with high-tech touch pads and buttons, making them complicated, unfamiliar and essentially not mass-market. At Den, we’re reinventing the light switch and plug socket, and we aim to wipe out the existing standard of switches around the world.”
Den also reported that it began shipping products on January 14th, 2019 and during the month of January we shipped more than £100,000 worth of products.
“Our products can be purchased from the Den store or Amazon.co.uk with next day delivery – or in person at select YESSS, CEF, Edmundson, Electric Centre and BEW electrical wholesale branches.”
Funds from this latest Seedrs round will be used for the following:
- Help Den grow in the UK
- Complete development and launch premium metal finishes in the UK market
- Raise a Series A funding round
The campaign is set to close later this winter.
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