Premium beverage company, VEEN, is now seeking €1.2 million through its first equity crowdfunding round on Invesdor. The company is now offering equity of 6.47%-15.59% through the campaign.
Established in 2007, VEEN today employs 54 people in 6 countries with a robust sales and distribution network in 16 countries and a portfolio of 20 products. The company noted that in just over a decade, it has created a “niche” for itself by building a unique set of global premium accounts in 16 countries within the premium HORECA (hotel, restaurant, and catering) channels and is now set to the enter premium retail channels.
“With the growing demand for 100% natural food and beverage products in environmentally responsible packaging, VEEN has seen unprecedented growth both in Finland through the launch of its Nordic Mixer range and internationally in markets like India and the Middle East. As Hartwall’s exclusive supplier for premium drink mixers (Nordic Mixers are sold in over 500 bars, restaurants and Alko retail outlets across Finland), VEEN Waters Finland portfolio strategy is both innovative and design-driven. VEEN Ayurveda range took inspiration from VEEN’s largest export market, India, and is taking the business towards it first step into retail channels. The business has been valued at €6.5m and is expected to achieve an estimated revenue of €3.2m in this year.”
“The past few years have been extremely gratifying and solidifying for VEEN as a brand. Having said that we are confronted with an exponential growth opportunity in the Indian subcontinent and the Middle East and in order to accelerate this growth, we are looking to attract additional investment from investors looking to benefit from the global growth of the brand.”
The funding round is set to close on April 11th
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