Blueshift, a customer data activation platform, announced on Tuesday it secured $15 million in Series B investment round, which was led by Softbank’s new AI-focused early stage fund, Softbank Ventures Asia. The company’s previous investors, including Storm Ventures and Nexus Venture Partners, also participated in the funding round, bringing its total financing to $30 million.
Founded in 2014, Blueshift claims to be the leader in AI-powered marketing and is recognized by Gartner as Cool Vendor in this category. The company reported that by using patented technology, its AI enables consumer marketers at companies like LendingTree, Udacity, IAC, and BBC to activate customer data and launch 1:1 engagement on every channel.
“Blueshift’s recent innovations in AI-Powered Marketing include ‘AI-Powered Customer Journeys,’ a next generation solution that enables marketers to deliver content rich & personalized customer engagement.”
While sharing more details about the company and the latest investment round, Vijay Chittoor, co-founder and CEO of Blueshift, stated:
“At Blueshift, our mission is to put AI in the hands of every marketer so they can transform their customer data into intelligent engagement on every channel. I am very pleased to welcome both Softbank and Josh to the Blueshift family. With this latest round of financing and outstanding new addition to our leadership team, we are poised to accelerate our growth and deliver the power of AI to even more brands through our Customer Data Activation Platform.”
Blueshift will use the funds to accelerate the growth of its customer data activation platform and build an ecosystem of apps under its newly released app framework.